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Ever think about a country as a brand? In a way, choosing your overseas holiday destination is similar to choosing an item at the supermarket, and you’re influenced by all kinds of factors, including advertising, word-of-mouth, reputation and your own personal preferences.
The Country Brand Index is a carefully researched ranking of countries taking many factors into account, and deciding which country has the strongest brand.
In the 2007 ranking, released in November, Australia came in at number one, followed by the USA, UK, France and Italy. There are also lists produced ranking countries in particular categories, and the results here are interesting too. For example, Spain is ranked first for Nightlife, the United States is the top of the Shopping list, and the Maldives wins for the Beach rankings. Egypt is the winner so far as History is concerned and Croatia is considered the Rising Star. Value for Money comes in Thailand, closely followed by Hungary and the Czech Republic.
As well as being the topbranded nation, Australia came out on top in a few of the sub-categories as well, including Outdoor Activities/Sports and Friendly Locals. New Zealand also performed strongly, being the top-ranked nation in categories including Authenticity, Natural Beauty and Safety.
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